Jerusalem Tourism Cluster
JTC is a nonprofit network that works among the various economic, cultural, religious, educational, and vocational sectors that are related directly or indirectly to tourism in Jerusalem.
It aims to generate a real added value that will act as an economic engine to enhance competitiveness as well as to illustrate the unique Palestinian identity in Jerusalem. JTC has representatives from different sectors such as tourism organizations, trade unions, religious delegates, vocational bodies, educational organizations and other stakeholders in Jerusalem tourism industry.
To deliver a distinctive Palestinian product that is able to compete and represent the Palestinian identity as well as being closely linked to the civil society.
- To network between relevant sectors of society that are linked directly or indirectly with tourism in Jerusalem including the commercial, cultural, religious, technological and educational sectors.
- To develop the concept of community -based tourism in Jerusalem that will give local people a fair share of the benefits/profits and a say in deciding how tourism is managed by working with local institutions in program development and capacity building.
- To differentiate the Jerusalem tourism product by highlighting the Palestinian character of the city through the use of available tools and resources and by identifying existing core competencies.